Why bother to calculate the carbon footprint of your practice?

 

Everyone who has lived in New Zealand knows it is a very special place: we don’t call it ‘Godzone’ for nothing! Of course, we also know that New Zealand is “clean and green”: after all we have an international reputation for our pristine environment. So why should any veterinary business in New Zealand be concerned about its precise carbon footprint?

Beef Basics: (ii)

 

The complexities of beef’s carbon footprints.

 

In the first article in this series, published last week, I touched on the central conundrum of good science communication, namely how complicated do we make our explanations of complex science? When considering questions linked to the carbon footprint and sustainability of beef, matters soon become very complex.